How a wedding turned into a business (yes, really)

2016-2023:

I didn’t always create branding for small businesses…


I was originally teaching Graphic Communication, Media, and Film Studies at a British secondary school - helping students analyse visuals and language, spot meaning, and turn ideas into something intentional (plus organising a questionable number of trips). Which, in hindsight, was very on brand.

Then I got married - and somewhere between designing the save the dates, obsessing over signage, and styling every last detail, something clicked. Creating my own work lit me up in a way I hadn’t felt in a while.

A woman smiling and holding a mug that says 'I love trips' in a room with an open door in the background.
Stack of three yellow books
A wedding invitation with the names 'Laura & Thomas' printed in large letters. The invitation features a minimalistic line art illustration of leaves. The invitation is attached to a rustic, dried, orange-brown ribbon or fabric and is surrounded by natural decorative elements like eucalyptus leaves and small white rocks.
A black and white sketch of a washing machine with bubbles and water inside.

2023-2024

I realised that I loved the little details of storytelling: The 3 of clubs came from a moment years earlier on our first official date, when a magician at a cricket club somehow made a signed card disappear… and reappear.

The card stayed with us, resurfaced during wedding planning, and then became the symbol for our whole story. We loved it so much we even got matching tattoos in Vegas on our honeymoon. Romantic or slightly unhinged? 

2024-Present

Now based in Orange County, California (plot twist), I run Yours, by Wild - as a strategic, story-led freelance designer working with small businesses who want visuals that actually look and feel like them.

These days, Tom is the behind-the-scenes hero, as the self-proclaimed “Director of Operations”, which means I get to focus on what I do best: untangling ideas, overthinking the details, and turning meaningful stories into bold, intentional brands.

Think of it like a well-directed film. Every choice has a reason. Every detail supports the story. And you’re always the main character. 

Illustration of a soap dish with a bar of soap on top.
Two women and a man with a dog posing outdoors with a mountainous landscape and sky in the background.

Meet the team

Black and white portrait of a woman with long hair, smiling, with a colorful gradient background.

Laura

The snack-obsessed, creative brain behind Yours, by Wild. Laura translates big ideas into bold, personality-packed brands, and occasionally sneaks in a good pun (or two). 

Founder + Designer
A smiling young man with dark hair wearing a black and white striped shirt against a background with gradient colors from yellow to pink.

Tom

Tom’s the one out there spreading the word - chatting with brilliant small businesses, sharing what we do, and helping connect the right people with the right projects. 

Director of Operations
A digital illustration of a dog, possibly a retriever or spaniel, wearing a bow tie, with a colorful gradient background transitioning from yellow to pink to red. 
Studio Assistant + Chief Morale Officer

Lenny

Professional cuddler, snack taster, and all-around mood booster. Lenny ensures every project has a wagging tail of approval.

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