Your Brand Story Toolkit
Free and paid resources to help you shape your brand with intention - whether you’re DIYing for now or laying solid groundwork to hand over to a designer later.
Brand Story Scorecard
![Logo for 'Brand Story Scorecard,' with a film clapperboard icon and sparkles, and a subtitle that reads '[self-audit for the small biz owners done with guessing].'](https://images.squarespace-cdn.com/content/v1/698ba3bc1aa8341e88754a3a/4d61ace5-10e3-43bd-ab93-878d061b4e43/2.png)
This scorecard is a playful, no-pressure worksheet designed to help you see what’s working in your brand - and what might need a little extra love.
It helps you zoom out and look at your story, visuals, and messaging together, so you can spot gaps, strengths, and opportunities without spiralling.
Ideal for small business owners and creatives who want clearer direction and a brand that actually stands out.
What you’ll get:
A simple self-assessment quiz to check how aligned your brand story really is
Design-led prompts and tips to help you think like a designer (without needing to be one)
A blank Brand Story Framework template to organise your thoughts
Clear next-step guidance, so you know exactly where to focus your energy next
Additional details
Format: PDF (printable)
Pages: 10
File size: 2.9 MB
Delivery: Instant download after checkout
Small Biz Brand Checklist
Think your business just needs a logo? Think again.
This practical branding checklist breaks down the must-haves, nice-to-haves and little details that help small businesses feel more clear, cohesive and genuinely memorable.
What you’ll get:
10 must-have foundations every small business should have
9 nice-to-haves that elevate your brand and make it feel more intentional
Clear explanations and real examples for each one
Additional details
Format: PDF (printable)
Pages: 8
File size: 2.5 MB
Delivery: Instant download after checkout