Free and paid resources to help you shape your brand with intention - whether you’re DIYing for now or laying solid groundwork to hand over to a designer later.
Your Brand Story Toolkit
Your Brand Story Scorecard
This scorecard is a playful, no-pressure worksheet designed to help you see what’s working in your brand - and what might need a little extra love.
It helps you zoom out and look at your story, visuals, and messaging together, so you can spot gaps, strengths, and opportunities without spiralling.
Ideal for small business owners and creatives who want clearer direction and a brand that actually stands out.
What you’ll get:
A simple self-assessment quiz to check how aligned your brand story really is
Design-led prompts and tips to help you think like a designer (without needing to be one)
A blank Brand Story Framework template to organise your thoughts
Clear next-step guidance, so you know exactly where to focus your energy next
Additional details
Format: PDF (printable)
Pages: 8
File size: 35 MB
Delivery: Instant download after checkout
Brand Story Starter Kit
This starter kit is a hands-on guide to uncovering the foundations of your brand.
Through guided prompts, clear examples, and simple design tips, you’ll shape your values, audience, visuals, and messaging into a story that actually sticks. It’s designed for makers, creatives, and small business owners who want clarity and confidence now - and a solid foundation to build on later.
Whether you’re DIYing for the moment or laying the groundwork to hand over to a designer when you’re ready, this kit helps you make intentional choices from the start.
What you’ll get:
Guided worksheets to define your values, audience, and tone of voice
Visual direction guides covering colour, fonts, and logo styles
Real-world examples to show how brand decisions translate in practice
A one-page Brand Snapshot cheat sheet to keep your brand clear at a glance
Additional details
Format: PDF (printable)
Pages: 9
File size: 35.1 MB
Delivery: Instant download after checkout