House of GebA refined brand refresh for House of Geb, a consciously crafted candle brand rooted in ritual, sensory experience, and connection to the earth. The identity balances grounded warmth with quiet, editorial luxury.
Scroll to the bottom to explore the thinking behind the refresh.
House of Geb creates handmade, non-toxic candles designed to be refilled, repurposed, and experienced slowly. The brand needed a more cohesive and elevated visual system - one that could sit confidently in the premium home and wellness space while staying true to its earthy, soulful roots.
The BriefThe refresh focused on clarity and restraint. Earth-led tones, tactile textures, and symbolic illustration were paired with refined typography and clean structure. The result is a calm, immersive identity that feels intentional, sensory, and quietly confident.
The SolutionA cohesive brand system that works seamlessly across packaging, digital, and social. House of Geb is now positioned as a consciously luxurious lifestyle brand - grounded, considered, and designed to grow.
The Outcome