Your International Journey + Borderless Diaries PodcastA cohesive brand identity for Your International Journey, a platform supporting people navigating life abroad, and Borderless Diaries, its unfiltered podcast extension. Together, the brands balance clarity and credibility with warmth, personality, and honesty.
Scroll to the bottom to explore the thinking behind the refresh.
Your International Journey needed branding that felt trustworthy, supportive, and easy to navigate - guiding people through complex, often overwhelming international moves. As the brand expanded, Borderless Diaries was introduced as a podcast resource: more conversational, more candid, but still clearly part of the same world. The challenge was to create a visual system that could flex across education and entertainment - without losing cohesion.
The BriefThe core identity for Your International Journey was designed to feel clear, calm, and structured - giving users confidence and reassurance. Borderless Diaries builds on that foundation with bolder typography and a more expressive tone, signalling a shift from guidance to conversation. Shared colours, motifs, and typographic cues keep everything connected, while subtle shifts in style allow each brand to speak in its own voice.
The SolutionA flexible brand system that supports both structured resources and candid storytelling. Your International Journey feels clear and dependable, while Borderless Diaries adds personality and relatability.
The Outcome