KadoServices: Brand Identity • Logo Design • Packaging Design • Product Design • Art Direction • Print Design • Brand Collateral
Industry: Food & Beverage • Condiments • Luxury Food • LifestyleA refined, design-led brand identity for Kado, a premium Japanese-inspired soy sauce brand that transforms an everyday kitchen essential into a considered ritual.
To reimagine traditional soy sauce packaging for a contemporary, design-conscious audience. The challenge was to elevate an everyday condiment into a desirable object, balancing Japanese-inspired minimalism with distinctive product design, practical functionality and a premium visual identity.
The BriefThe SolutionA minimalist identity built around sculptural forms, restrained typography and a rich palette of ivory, oxblood and deep brown. At its centre sits a bespoke glass bottle with a spherical lid, accompanied by a sculptural stand and removable pouring dish that fit together as one cohesive object. Thoughtful packaging finishes, including blind embossing and spot UV, extend the tactile experience, while a three-part product ritual reinforces the relationship between form and function.
A cohesive brand and product concept that transforms soy sauce from a cupboard staple into a statement piece for the dining table. Every element, from the bottle's silhouette to its accompanying packaging and printed collateral, works together to create a distinctive, elevated experience. Kado demonstrates how considered design can turn an ordinary everyday product into something worth displaying, using and keeping.
The OutcomeLove this style?
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