The PetelierServices: Brand Identity • Logo Design • Brand Illustration • Art Direction • Merchandise Design • Print Design • Brand Collateral
Industry: Pet Hospitality • Luxury Pet Services • Boutique Hotels • LifestyleA playful yet sophisticated brand identity for The Petelier, a fictional luxury pet hotel inspired by the cinematic charm of Wes Anderson and the timeless elegance of European boutique hotels.
To create a distinctive brand identity for a luxury pet hotel that feels as considered and characterful as a boutique hotel for humans. The challenge was to balance premium hospitality with a playful personality, creating a cohesive visual world that celebrates pets without relying on conventional pet industry clichés.
The BriefThe SolutionA character-led identity inspired by vintage European hotels, featuring a bespoke illustrated crest, elegant serif typography and a custom wordmark with a subtle nose and mouth hidden within the letter 't'. A rich palette of burgundy, olive, powder blue and soft pink sits alongside nostalgic stripes and playful illustrations. The identity extends across key cards, welcome stationery, door hangers, merchandise and other thoughtful guest touchpoints, each adding another layer to the story.
A distinctive and fully realised brand world that brings the charm of boutique hospitality to the pet industry. From playful guest experiences to collectible branded merchandise, every detail reinforces the brand personality, creating an identity that feels luxurious, memorable and just a little tongue-in-cheek. A hotel where the pets might just have a better stay than their humans.
The OutcomeLove this style?
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