Daisy BabyServices: Brand Identity • Logo Design • Brand Illustration • Packaging Design • Art Direction • Print Design • Merchandise Design
Industry: Floristry • Lifestyle • Retail • Botanical DesignA bold, playful brand identity for Daisy Baby, a contemporary floral atelier and botanical club inspired by the free-spirited charm of 1970s California.
To create a distinctive identity for a contemporary floral brand that celebrates creativity, individuality and the joy of flowers. The challenge was to capture the carefree spirit of 1970s flower culture while maintaining a contemporary, editorial feel, creating a brand that stands apart from traditional, romantic floristry aesthetics.
The BriefThe SolutionA vibrant visual identity centred around a custom hand-drawn wordmark, playful floral graphics and expressive, organic shapes. A sun-soaked palette of acid yellow, tomato red, dusty pink and warm neutrals brings energy and personality, while contrasting typography and grainy, high-contrast photography add an editorial edge. The identity extends across bouquet wraps, packaging, botanical club cards, posters, signage and merchandise, creating a cohesive yet flexible brand world.
A bold, recognisable identity that reimagines floristry through a nostalgic yet contemporary lens. From statement packaging to collectible merchandise and botanical club collateral, every touchpoint celebrates Daisy Baby's playful personality. The result is a brand that feels less like a traditional florist and more like a creative lifestyle destination, built around flowers, community and a little 70s attitude.
The OutcomeLove this style?
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